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I relate here with Atlassian discontinuing their Jira Server product. I suppose they did the analysis and it wasn’t worth their dev time but there are some customers who CANT move to Jira Cloud for compliance reasons.

So now we are stuck. Stick with unsupported Jira Server, pay $40k/yr for Jira Data Center (!!) or switch with all the business costs associated with that.

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They want those subscription revenues and that's as simple as that. In 2-5 years server will be back as never before but you'll be paying a subscription rate.

Sounds about right! And look, so much less expensive than Data Center per year!

Given the datacenter product still exists, I'm fairly sure dev time is not why Atlassian does that.

True that makes sense. Although managing two products vs. one , Server and Data Center, even if they are mostly the same, is not free. As @adra noted, subscription revenue (although there are always support payments) is a likely driver.

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