I reject the premise, namely, that Google is a monopoly supplier of Internet search. Bing, Yahoo! and DuckDuckGo are perfectly suitable search engines. I don't think any of them are necessarily as good as Google, but a) I use Bing all the time when I'm on IE9 and I hardly notice and b) that's a poor criterion for monopoly. As a bonus, the switching costs for changing your search provider are approximately zero.