As a laptop owner, this actually sounds pretty good, because it heavily dis-incentivizes theft. However, as a laptop buyer, it's hard not to feel like Apple's security posture is conveniently aligned with their market interests.
You could argue that theft would increase Apple’s sales, because the people buying stolen ones were never going to buy a new one anyway, and the relatively well off victims of theft have to buy a replacement from Apple, again and again.
So not sure what you mean.
If you mean it’s in their market interest to make sure their customers are well taken care of, I see no problem with that.