How much does it cost to store 1Gb and how many users does that cover? What is the markup?
But you're not paying for storage costs, you're paying for the salaries of everyone involved with making the product, as well as the hosting costs, and some amount of profit to do with as they please.
Which is fairly pretty central to how capitalism works!
My earlier point is that they have enterprise plans, for those that don't want to pay per-user fees, but, uh, they're enterprise priced.