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There are so many video ads on that page. I couldn't read the article; it was too distracting. Ars sure has changed.

I like Ars, but I have to ad block them. It's quite the conundrum because I want them to succeed, but those ads are annoying...

They have an ad-free subscription thing https://arstechnica.com/store/product/subscriptions/ where all the features seem to amount to "we removed all the crap" which I think is sorta funny.

Still if you want to support what they do 25 bucks for the year seems reasonable.

I don't though. I run ublock and did not even know there were ads.