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Gizmodo mentions $3,000 as the price point, but re-reading the article, I cannot see where they got it.

http://gizmodo.com/5875033/hands-on-with-3000-worth-of-flash...

http://www.slashgear.com/victorinox-shows-off-3000-1-terabyt...

"The drive won’t be available until August, and a Victorinox associate said that they’re still considering the $3K price."

Even without the $3k quoted elsewhere, the existing prices of SSD harddrives in a much larger form factor should be a good indicator that $3K could easily be on the low-end of pricing.