This is priced into the contract.
I've done both FTE and contracting. They both have their benefits. Looking at my FTE job with the attitude of "This is a business relationship – you pay me, I work" has been the best balance for me. You can do more deeper bigger things than you can as a contractor plus the lottery tickets are nice.
Honestly, if companies wanna pay extra (they do) for me to go "Rah rah rah $Company is changing the world!" and wear swag, so be it. When $OtherCompany pays more/better, I'll do it for them. Just like an athlete changing clubs.