What an utter waste of space (other than, perhaps, as a conversation starter?).

SEO means lots of things to lots of people, and certainly big slices of it are crap.

Here are a few bits of SEO that I'd defy anyone to call bullshit:

1) Unique and descriptive title tags, so that results in Google are findable and make sense when they are found (title tags are used for the "blue link" part of the SERP).

2) Meta descriptions in the event that Google doesn't use bits of the content (not uncommon) to describe to the searcher what's on the other side of your link (this is the 155 or so characters of black text under the link)

3) Keyword research to understand how your customers look for you-- so you can use words that they search for when you have that choice to make. Is your ecommerce site selling "shoes" or "footwear"? "Steaks" or "meat"?

4) Backlinks. Sorry, but this is the currency of the web. If you aren't in the business of trying to be link-worthy and encouraging folks to link to you, you'll fall behind those who are.

5) Eschewing ajaxy guitar solos so that your content is consumable by search spiders.