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It's a PR stunt. Get shareholders and the public talking about 'oh poor CEO he lost a few of the many many millions he earns a year'

I can’t find a single instance of this being said about his pay cut in the media. If you could support this claim, it’d be appreciated.

Also, as an Apple shareholder, that’s definitely not my reaction to the pay cut.

An expensive one and probably least successful as many haven't heard the news.