> Five years ago, the average American non-technologist's mental model of the Internet was "you type the company name and .com, except sometimes it's .net and I don't know why". Now it's probably a little more nuanced - but only a little, because .com is still Where Everything Is.
I would say it's even worse now. Many people's mental model is "I type it into Google and they take me there" or "I share this clickable text around and don't have to type anything".