We'd love to have a way to easily sync our internal system's data in/out of SFDC.
...and a source of GraphQL? :-)
One of our engineers recently suggested syncing our PG database to Airtable, solely b/c Airtable has out-of-the-box SFDC integration (webhooks/etc), so our SFDC team could get at the data easier than they could from our PG database.
I'm hesitant about "Airtable as our official 3rd-party integration strategy", but it does make me pine for a "protocol" for one-way/two-way real-time/batch syncing between two systems that just want to share "dumb" tables+fields/entities.
I was thinking Zapier might have that, like if we implemented the Zapier-TM backend protocol on top of our custom system, and it would ~insta integrate with everything, but in my ~10 minutes of scanning their docs, it seemed less "protocol" and more "configure all the things via clicking around".