I wonder if WotC is failing to stay relevant in an era of increased entertainment.
Back in the 90’s, we didn’t have streaming services and smart phones with dozens of apps. Hell social media barely existed (maybe MySpace was out then). Most households in America did not have internet. Video game consoles were just starting to gain traction, but were not nearly as ubiquitous as you see today.
So trading cards were a solution to that. It’s an offline, cheap hobby that kids and teenagers could pick up relatively quickly.
I’m wondering what their influx numbers are now - are new players still joining the game at the same rate as in the 90’s? Do people still play Magic considering all the other entertainment sources we have today?