The best way to predict the future is to invent it. Firefox does it too, right? Not everything works well via the standards model; first you have to experiment and test before you can write a good spec. That's what Chrome is; Google asking, "how can we make the web better"? (SPDY is a good example of this.)
Ultimately, Google is like Microsoft in a lot of ways. They have a "platform" (the web via Chrome) that lets users use platform-specific applications in a variety of places. Apple is too; their platform is OSX and iOS. To provide the best user experience, you need to control the platform. Google is the only company that lets the Free Software community have the platform too.