When everyone is sick, they stop calling it a disease. - naval.
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If you show anorectic models, they will inspire to anorexia. We all recognize that would be immoral. Now the inspire obesity, but because the pendulum is still swinging away from underweight, we don't recognize it for how sick it is.
Have a friend, non-obese and diabetic, who has learned precisely how much insulin to shoot up after various and sundry of his candy bars and caffeinated-sweet drinks. Impressive in a way.