> They all moved a lot faster than society and government
Not really, these problems have plagued ebay long before they plagued amazon. Further, these are problems that we've seen in other avenues like QVC and open marketplaces.
And the solution is dead simple, hold amazon liable for their part in distributing stolen and fake products. Stop accepting this namby pamby "Oh shucks, we sure are trying our darnest but those scammers are just cleaver with their 9000 listings of the same product under different names, all conspicuously with the same sell address/accounts."
The reason we have this problem is because it's more profitable for Amazon to sell fake goods then it is for them to increase consumer confidence that they are getting genuine products. The reason lawmakers aren't cracking down is because nobody is lobbying for them to crack down (And I'm sure amazon/google/etc are lobbying for the opposite because it's just too darned expensive to make sure people aren't scamming)