How to Tell If Your CEO Is Clueless

Well, pmarca predicted "nuclear winter" in April and people thought he was nuts. Not quite 9 months ago though:

"We raised the money to enable us to keep scaling given our accelerating growth (over 230,000 networks on Ning now, growing at over 1,000 per day) and to make sure we have plenty of firepower to survive the oncoming nuclear winter. At current growth rates, we don't need it to get to cash flow positive, but having lived through the last crunch, it's good to be conservative with these things."

http://blog.pmarca.com/2008/04/ning-news-serie.html

I wonder if the correct approach is to use "she" when talking about positive things so people don't think you assume all CEOs are male, and use "he" when talking about negatives so people don't complain you think all bad CEOs are female.

use of 'she' as a gender-neutral pronoun is bullshit counter-sexism... think reverse racism...

Haha, was thinking the same thing when I read it :P

But I'm not a native English speaker, so I'm not sure if there are any rules to the use of 'she/he' when talking about 3rd person?

The real question is, why don't people understand English? "He" is not always gender-specific, depending on the context. Don't like it? Well, I don't like the word "moist", but I put up with it since it's part of the damned language.