Something isn't security theater because you don't personally have the same threat model or exposure. Attackers can easily avoid traditional antivirus software so people with more aggressive security postures have switched to investigating or blocking any unknown executable following pretty standard advice in the field that it's not sustainable to try to enumerate all of the bad things in the world.
Someone running random JavaScript out of a downloaded ZIP file matches the signature of a lot of attacks, and almost no legitimate activity: that's a super common technique to use something built-in like JScript rather than their own binary which might be blocked, and even web developers never do that intentionally since their code is running in a browser or something else like Node.
> Sure, a breach will cost a company but if you only have access to (mostly worthless) company "secrets" and no customer data then you really need to consider the likelyhood of having your data/credentials stolen, the cost that would have as well as the cost of the proposed security measures to your daily operation.
Some other costs to think about:
1. If you have any sort of cloud credential on your system, how quickly can you spend money before someone revokes it?
2. Can your system be used to attack any internal infrastructure? Deploy something in the cloud for further attacks?
3. Can your system be used to phish other people at your company by, say, sending realistic messages? What about customers?
Now, it's true that you have to consider the impact on daily work but in this case it's pretty low unless your job actually is to run random downloads and at any organization over a certain size the majority of times that alert trips it's probably going to be something where the cost of the malware which people routinely try to run would be non-trivial, too, even if you just measured it in the time it takes to investigate and cleanup.