That's the problem right there. One of my clients had a large IT organization of over 1000+ employees, with strict change control rules, and procedures that were tracked in SN. Every time there was a change management meeting everyone who could possibly be effected would get an email from Service Now notifying them of the upcoming changes.
Pretty much engineer ignored those emails, because there was so much going on in the org you'd get dozens of emails in a week and most of them you'd only be tangentially effected by, meanwhile you had your work to do.
So the problem isn't getting the notifications out it's getting people to pay attention to them.