I've heard a good part of younger generations think differently. I get the impression the pride thing represents more than sexuality to kids who don't share the same context as older generations. They almost treat it like a brand.
I am very interested to see how it plays out with my kids as they mature, and as their cohort matures into adulthood. It's fascinating, a little overwhelming perhaps, but not particularly threatening. They aren't at all militant, and I don't know if that's an age thing, or if the culture is evolving away from it.