Mocality is a Kenyan business that gathers and aggregates information about the businesses in Kenya to improve the economic state of the country through information infrastructure.
Google (or, apparently, a group contracted by Google) was mining their data and in turn (effectively) selling it. They were undercutting Mocality while at the same time claiming that they had previous arrangements with Mocality to do so.
The Google employees called up businesses on the list, claimed that Mocality was owned by Google, and tried to upsell some web pages.
https://news.ycombinator.com/item?id=3460033
"I’d like you to meet Douglas. On this call (first 2 minutes) you can clearly hear Douglas identify himself as Google Kenya employee, state, and then reaffirm, that GKBO is working in collaboration with Mocality, and that we are helping them with GKBO, before trying to offer the business owner a website (and upsell them a domain name). Over the 11 minutes of the whole call he repeatedly states that Mocality is with, or under (!) Google."