It's marketed to upper-middle class elites as reasonable, and of course it's upper-middle class elites that are paid to put together this marketing. But it's really orders from an owner class that has entirely different interests from the other 99.9% of the population.
If an individual member of of the upper-middle class has a problem with {the imposition of the week}, they are harshly corrected, shunned, then eventually ejected from the upper-middle class. Your credentials will be taken away, your friends will avoid you to keep from being suspected themselves (and will rationalize this behavior to overcome cognitive dissonance, becoming energetic state chauvinists), your credit will be destroyed.
> Pretending there's a sinister, organized New World Order (aka "them") with decades-long plans to restrict freedom is fantasy, and doesn't help us target the actual problem.
This is just a slander. There are people who own large parts of the economy, and people live for decades, and people pass their ownership to their children. They are also friends with their peers. The fantasyland is when we imply that they never speak to each other, never make plans, and have no agendas. It's a failure of thinking at scale.