That's what I've been feeling. Web3 is the organic web. Where we add back weight to transactions and build a noise threshold that drowns the spammers and SEOs.
I always envisioned it requiring some sort of micropayments or government-issued web identity certificates.
Everyone complaining about bubbles needs to realize that echo chambers are another issue entirely. Inorganic and organic content both create bubbles. We are talking about real/notreal instead of credible/notcredible