It's fairly obvious what they should do: apologise publicly and to the people who they misrepresented themselves to.

Not in the Anglosphere where the actual people affected will never know of their wrongdoing.

Not throw their hands up in the air and blame human nature, sorry for the inconvenience.

Every act like this where they do not take a principled stand, dilutes the value of that Don't Be Evil motto a little more, until one day it will essentially be meaningless.