If it’s like a featured snippet, should work great. “Here’s an answer, read more here”
If the LLM Hoovers up all the knowledge and doesn’t show where it got it, then there is no incentive to produce the knowledge
I imagine Google is acutely aware of this, they have a symbiotic relationship with site owners. But we’ll see.
There is some sort of issue here not well addressed by copyright
Google has failed to win decisively in the search result ranking arms race. Concrete example: sites that rip from stackoverflow have been ranking higher than stackoverflow in google search results. Other search engines fare worse.
If Google trained a discriminator that penalized these practices I think their search product would dramatically improve and the web as a whole might benefit - although tabloid article farms might sue.
They have 84% market share which seems like winning in all the ways businesses care about, regardless of how it ranks your stackoverflow searches.
The arms race of "fast trash" websites vs quality search results is not being won by Google or anyone else as of today. Google having a business model that doesn't even incentivize them to win that race =/= Google not losing that race. It's closer to them giving up in defeat, which is a loss for all of us (many times over).