Snowplow announced the acquisition of an Australian consulting firm, Poplin Data, two weeks ago and "six months after Snowplow raised $40m in a Series B round of funding": https://www.mrweb.com/drno/news34450.htm
Is this even a real company or some kind of elaborate joke? Their Twitter kind of looks like a parody.
I can't tell if advertising yourself as a SW Londoner and spelling "plough" with a "w" is worse than the ostentatious "SW" (it's, on average, extremely expensive even in London terms).
Also if you're sacking 1 in 5 workers, maybe unpin the "we're #hiring" tweet?
They are real and provide an interesting analytics product. I was an early user, worked with Alex a bit on it even as we used it to get similar data to Google Analytics into Looker. It's almost like a headless GA.