It dawns on me now that perhaps every market and every community is fated to suffer some variation of the Eternal September effect at some certain critical point of capturing majority market share. Every community that matures enough to have argued certain key topics will have decided with confidence on those topics and not kowtowing to the consensus will seem heretical -- the stagnation in some measure spells its doom, Google is thinking how to deal with an increasingly adversarial ground in which many know how to game it with sophisticated SEO thus rendering its main capability a little bit muted, sellers saw that Amazon was a dominant market and sought to exploit the rating system to their advantage, and the end-result is a market saturated with players who were adept at gaming the system.

The interesting flipside observation is that in each of these cases, we see the ground fertile then for a new approach to bud out -- a manifestation of Goodhart's law being consummate. New communities arise in the ashes of old ones, ChatGPT is maybe coming to displace Google in some places, what will take place of Amazon now that its rating system and reputation has tarnished?