I am a machine learning engineer. I'd like to consider myself a very good machine learning engineer for my age and experience, which is starting to get on in years as far as this version of the field is considered.
I am not an "AI Guru" or someone helping "Deliver Insights" when in reality they're just delivering slick marketing and a polished presentation of some sort. I do my research, I work on what I like, and what I'm good at, and what I need as well. If I'm able to do all three at once then that is good. Then I publish it, and if people like it, they can use it.
If it's good, the right people will find it after enough consistent word-of-mouth passing in the right places. I just find myself frustrated that people are just selling themselves and their identity instead of just selling their work or what they do from a very practical perspective, or putting it out there with appropriate advertising -- better yet. It feels like a kind of lying to me, and being on the autism spectrum, I'm more sensitive to that particular clash of values.
I also feel sad because not only does it devalue my career and the field that I like to quietly work in (though I do like celebrating my success when it happens), it also changes the expectations of my friends and family on the occasions that I do try to relate to them about the aspects of work that I like.
In a close vein to this, I saw an influencer this week whose primary line of work was optimizing gaming PCs for high-visibility figures in a viral way. That's it. That's all the influencer here was working on, practically. I'm sure there's a viable job path which includes setting up someone's gaming PC to perform optimally, but there is no way that this is a career. This is very silly to me, though I wish no major disrespect in my frustration.
Thank you for reading my comment.