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Facebook didnt grow much (functionality-wise) other than in number of members. Other than that, most features are exactly the same as in 2007. No wonder; an average programmer could write Facebook core functionality in a matter of few days; the major issue/challange at Facebook is scalling, not programming. Show me other piece of software that is concurrently accessed by hundred million users.

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Early 2007 was before Facebook Apps came out. There was no Farmville, no SuperPoke, no Scrabulous, no Washington Post Social Reader. It was also before Facebook Status Messages (IIRC a reaction to Twitter, which hadn't gained traction yet), before the News Feed (IIRC a reaction to Friendfeed, which wouldn't be founded for another few months), before the Facebook Mobile App (the iPhone was brand new and didn't yet allow 3rd-party apps, Android hadn't come out yet), and the UI was completely different. There was no Facebook Connect or Like button.

> Facebook didnt grow much (functionality-wise)

How about Open Graph or the Facebook Platform?

Think if dropbox has a platform. (like word processors saving directly to Dropbox - the defacto cloud storage network)

Dropbox already has a platform (it's API). You can already save directly to your Dropbox from a variety of sites. Still, not a whole bunch of folks use this functionality.

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