That is certainly what happened for Google Plus – who even remembers Facebook now?
Google hasn’t shipped a big success since the 2000s, with G+ and the Reader shutdown marking the end of the period when they built things which were good for users rather than what their executives wanted to sell ads. It’s possible that this could be the big reversal but given how much worse search has become I’m skeptical that they can do so without different managers at ggd top.