They likely want people to switch for ideological reasons. I know of one person who as done something similar.
The other thing I have gleaned is that the work involves tech that no one else would ever invest in. For example, a former professor of mine worked on an integrated circuit VLSI design that was, at the time, at least 10-fold larger than any commercial chip. Entirely in secret, of course.
The salary may not be world-beating, but - from what I can glean - the work is rewarding and meaningful in ways that compensate for the difference in pay.