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The reception of 10 was pretty good and a step in the right direction from the tablet/desktop aio that was 8 and 8.1. Plus it was free and didn’t have as many restriction to upgrade as say 11. It was a challenge for enterprise but people adopted 10 fairly quickly. Even if you google the stats of it :

https://www.businessinsider.com/windows-10-adoption-rate-vs-...

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It didn't "sell." Upgrades were free (and still are, AFAIK.)

Windows 8 was widely (and correctly) perceived as a disaster, so it's not a valid benchmark for market share comparison. Windows 7 was the target Microsoft wanted to hit, and that didn't happen until Q4 2018: https://windowsreport.com/windows-10-7-market-share/

Erm. Thats not how I remember it. There was a lot of "Microsoft forcing Windows 7 and 8.1 users to install Windows 10" articles in that time. Articles "How to STOP Windows 7 auto Upgrade to Windows 10" was popular too in that time.

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