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Off-topic:

In case the author is around, please consider removing the email capture popup. It not only interrupted my reading of the article before getting to the main point if it - it had an animation that literally startled me, and I immediately closed the site. I can't believe I got jump scared by an ad in an article but it was incredibly offensive.

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Yeah the high-contrast aspect (very dark background overlay and bright white animating block) makes it especially startling! That was pretty nuts. I also immediately closed the page, even though I wasn't done scanning/critiquing the content.

Seriously, I read the first sentences and got so distracted from the pop up. Wtf is that animation? The close button way too high (on iOS), so I had to scroll up again and then I had to search where I left off. I just closed the tab instead.

Yeah, same here (iOS). I didn't bother trying to figure out where the "close button" was though.

How else are they going to get spam email lists based off poorly advised articles?

Flame-bait gets good traffic, can't let that engagement go to waste!

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