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I think it could fit in with a conversational chat bot the same way that ads are part of podcasts and YouTube channels: a conversational and explicit ad that helps pay for the otherwise freely available content.

Full disclosure: I work at Google, but nowhere near the chatbot stuff. This is my humble opinion and nothing more.

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The problem with this is that it pretty explicitly makes the chatbot a worse product. The beauty of google ads is that they don't degrade the service. If they're not interesting just scroll right past. I don't think people would use the adbot service if Bing is providing a competitor that only has banner ads or maybe a clearly marked ad link. Bing wins because they go from making no money on search to some, but if google copies the strategy their market size is destroyed.

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