Comment by spinningslate | Hacker News Reader

Comment by spinningslate | Hacker News Reader

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> They won't look for "Bing" to use ChatGPT

No insider knowledge, but it would seem a marketing snafu to go down that route. ChatGPT has brand awareness: Microsoft has exclusive access to ChatGPT. They've been canny with Github by _not_ branding it Microsoft.

>And if you use ChatGPT, you don't need to use Bing or Google

Indeed. So how can Microsoft disintermediate Google given they don't own either the browser or current internet search? Windows is one possibility: integrate ChatGPT direct into Windows search. The market certainly isn't as big as mobile - but it's not small either.

All speculation obviously. I'll have the popcorn out too.

Perhaps they could anthropomorphize the language model through some kind of playful character related to office tasks.

How about a paper clip?

If they bring back Clippy, I might return to Windows.

The thing is, before it’ll answer your first question, it makes you apologize for making fun of it all these years. And the words you give it had better resemble sincerity.

Chat-Clippy-T

Maybe a choose your own assistant. Cortana, Clippy, BonziBuddy, Peedy (the green parrot), Hoverbot (robot), Scribble (cat), PowerPup, BOB. Would anyone be around to sue if Microsoft added a purple gorilla to bing?

https://en.wikipedia.org/wiki/Microsoft_Agent

It is pretty amazing that there has been almost 25 years of attempts at this, and they have all been terrible, and suddenly overnight the world is enthralled because one works.

Microsoft being good at marketing! What a dreamy world that would be eh.

MS being MS I believe they will take the stupidest decision possible. And Google will take over with their Bard.

I mean this chatGPT thing isn't even that useful. I find it super weird that people are using it. Considering it's not accurate and the amount of guardrails, I find it a bit odd. But I love writing and I know how to write so maybe that's on me.

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