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> Basically, I'm hoping the thing that happened for spam happens for bullshit as well, and we get optimized tools to fight to manageable levels

Who is going to do that? I’m genuinely asking, because I’m old enough to remember that BigCo was totally fine to “enshitificate” their search for years and still barely anyone got close to them…

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I really don’t know, but I also don’t see it coming from any of the behemoths we have now.

The wildest scenario would for it to come from Mozilla or another web player like Cloudflare. More realistically it could come from players outside of the US seeing it as an opportunity to make a dent in the current quasi-monopolies, with some government backing as it would probably cost amounts no investor would pay otherwise.

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