Did not see the video-report, the commercial required to watch this takes too long (more than 15 seconds). I've closed the tab after first 7 seconds.
Watching a minute commercial on the internet is a good way to support video on the web.
I don't care enough about Groupon to hit the link, but I absolutely, completely, and categorically disagree here.
Aside from the fact that expecting "payment" upfront in the form of watching an ad before getting any info isn't necessarily the smoothest way of doing it, I think 10% is a lot of time.
It seems there are really are only two kinds of people, those that understand that time is money, and those that don't. If I had to "give away" 10% of the time that I spent absorbing information online, I would probably stop using the internet altogether. The signal:noise ratio online is already in some places ridiculously low, especially in video content (which is why I read and not watch the news, weather, or whatever) and taking an additional 10% premium on that is ridiculous.
I surf "free" sites for work to gain knowledge and find ideas up to twenty hours a day. 10% of that time is two hours!!!! That's a lot of time. That's enough time for me to drive to the next state and come back. It's enough time for me write a simple open source utility and stick it up on github. It's enough time for me to bill a client five or six hundred dollars easy (depending on the client and assuming a job is available, etc.).
My problem is this: time does not scale. If you demand something as universal as "10% of your time" from person A and person B, that's possibly asking dramatically different stuff. 2 hours of my time can never be directly compared to two hours of someone else's. Two hours of Bill Gates' time or Obama's time is worth more than I make in a year, if used correctly. At the same time, 10% of my time is more than a month of a junior high students life is worth.
/rant