I maintain a 180k+ line of code back-end web project and I use Rust. Best decision I've ever made.
I serve over half a millions of HTTPS requests per day. Everything hits the backend, no CDNs or caches of any kind. Average CPU usage on a cheap VPS? ~3%. Hugs of death? No such thing for me. It just runs itself without any supervision for months uninterrupted, so I can sleep at night and not get woken up by an outage. And refactoring is a breeze due to a strong type system, plus all other niceties that Rust has.
So for a complex project that you're going to maintain long-term? Rust is absolutely the right choice, even for backend web-dev. A throwaway CRUD e-commerce website made by a random webdev consulting company on the cheap? Okay, yeah, maybe here you're right, and I probably wouldn't pick Rust there either.