Everyone keeps talking about Google being caught off guard, declaring a “code red” scenario and reeling the founders back in to avert an existential threat etc.

I don’t personally care about Google so much. They haven’t innovated on their core product in a long time.

What most of the journalistic coverage of the Bing+ChatGPT integration seems to be missing is that this is also the end of organic search traffic. Information-centric websites are the first to miss out on a lot of clicks. And as ChatGPT evolves into an assistant that performs actual jobs for you, websites that perform actual services (e.g., online shopping) may be next in line to suffer a decline in traffic.