As it happens I found this exact Italian company a few weeks ago trying to research if anyone else was trying to do the tile approach and was excited that there's at least something, even if they're a long time away if ever from any sort of global scale. But it's an approach I'd really like to see as part of the mix. Just driving around and looking, it's obvious people care about how their homes look. Since technologically it's feasible to have aesthetic solar power, it'd be nice to have a bunch of good options there just as there are for traditional roofs.
As far as Tesla, I wonder if they may come to regret burning some bridges and reducing their early lead/mindshare/diversification. The recent crashing prices for car EVs as other players pile into the space shows some of the risk, I bet they wished they'd put more effort into getting the Cybertruck out right now. They may ultimately feel the same about solar and home/business energy. I've got PowerWalls and are mostly happy with them, but I'm very interested in some of the vanadium redox flow batteries getting developed (like by StorEn) as well. Tesla has had an early lead but I think they could easily still squander that.
Hum, thinking of it, there are solar panel exceptions to the constraints, as long as they are flat on the roof...
You're thinking of SolarCity which was bought by Tesla. There were promises of these kinds of solar cells that I was excited about. Not sure what ever happened to them.
https://www.tesla.com/solarroof
At announcement, different designs were available, but in the end I think they've only offered slate.