I'm really curious how this will affect Yahoo. I know it's not used nearly as much these days in America, but in Japan it's still fairly ubiquitous for Yahoo Auctions.
Yahoo Japan is a separate company from Yahoo. It used to operate with licensing for the "Yahoo" brand, until it bought the brand usage outright from Verison a couple years ago.
Therefore, Yahoo's operation has no effect on Yahoo Japan. It is more affected by its parent company Softbank. When Softbank faced losses from its Vision Fund, they reorganized Yahoo into a subsidiary (in lieu of being a sibling company) and therefore consolidated its profitable accounting as well.
I just walked past a Yahoo Japan physical store selling SIM cards and unnecessary plastic objects. Although it looked like no customer has actually wandered in there since the 90s..
Yahoo Japan for example is a large part of their traffic.
Muscle memory from my childhood days when I’d type in yahoo and edit my avatar lol.
Yahoo focused on building a large collection of different sites. I don't think search for Yahoo was ever very good, but they could accumulate reach by capturing different audiences.
My opinion, news is pretty clickbaity but Sports (particularly the season-long fantasy games) and Finance are both still best-in-class. It's borderline amazing how resilient they've been.
There were so many telemarketers pounding my phone that anytime I got disconnected the phone would ring within thirty seconds and that would be my cue to go investigate.