I cannot understand how. Do they have some big deals with some vendors to be the default on cheap laptops or something? Otherwise, who is using yahoo search?
My opinion, news is pretty clickbaity but Sports (particularly the season-long fantasy games) and Finance are both still best-in-class. It's borderline amazing how resilient they've been.
Muscle memory from my childhood days when I’d type in yahoo and edit my avatar lol.
Yahoo focused on building a large collection of different sites. I don't think search for Yahoo was ever very good, but they could accumulate reach by capturing different audiences.
There were so many telemarketers pounding my phone that anytime I got disconnected the phone would ring within thirty seconds and that would be my cue to go investigate.
Yahoo Japan for example is a large part of their traffic.