OpenAI clearly spent a lot time red teaming the chatbot to make sure the outputs were sanitized. Chatbot as a service is an easy monetization strategy from big companies. I wonder if ChatGPT servers will share resources with Bing search servers, I can't imagine they will, but if they do, the paid subscription will be a lot more valuable. I think users will react extremely negatively if Bing AI results embed affiliate links on every response possible. On the other hand, I can see myself clicking links of products ChatGPT recommends if I am intetionally asking about some sort of product, like if I ask it types/differences of climbing carabiners.
Research is very collaborative, so I understand why those at Google stay there. But it seems like MS and OpenAI are prioritizing having a clear pathway for novel AI work to reach users, and it won't be limited only to implementations that will help serve ads better.