Don't the proxies just point back to the main infrastructure? How do the site operators deal with bandwidth usage and QOS and all the edge vps/proxies?
In terms of system hardening, since the outer machines are almost bare, they are hard to hack. Attempting to attack the backend server isn't easy either (assuming the the webadmin knows what they are doing. Things like blocking outgoing traffic and configuring the system to not leak the backend server's IP)