Because a guidance counselor doing a good job is really boring, they ask you where you want to go to school, get you links to those applications, and maybe walk you through the application/point you to a campus resource that'll proofread your essays before you submit them. None of these are particularly note worthy, no one's going to go home and write about that experience, so you don't hear about it. That's what my counselor did, they got me fee waivers too so I didn't have to pay a cent for any of my applications, it's just not something I raced to write about, like I would've if they told me I shouldn't go to college and then I did well or something.