To me it means they don't understand their own product or customers, since they can't list a price for the typical use case.
To me it means they don't understand their own product or customers, since they can't list a price for the typical use case.
We also vary the price based on school size. Huge research-1 level schools pay more than tiny public liberal arts schools -- and rightly so. The big schools have more funding and more spare cash. They also have bigger, more complicated implementations since they have 50+ thousand students and hundreds of faculty. The size of the school also feeds into how expensive the customer is going to be to service, and thus affects our pricing.
How do I put all that into a single price on the website?
There you go. Honest businesses don't make their prices with regards to how much "spare cash" their client might have.
> How do I put all that into a single price on the website?
You divide it into parts that can be priced. If there is a bespoke part you put an hourly rate for that implementation, or daily rate, or any way of counting the rate that suits you.
You can use the projects you have finished to publish examples for future potential clients, where they can compare a little bit and get a rough idea of what it would cost them.
Just getting any kind of price information out there is much better than nothing, because then a potential client knows if it's within their range. You also avoid people who cannot afford your product.
Yes they do. This is indeed how supply and demand works, companies price what the market is willing to pay, it's just that in this case, the market is a clientele of 1.
I just wanted to back GGGP's judgment of vendors who adjust pricing according to customer pocket depth. While I'm at it, your claim that individuals are markets unto themselves is also risible.
Let's say we charge everyone the "big customer" rate.. The smaller customers couldn't afford it. If we charged everyone the "small customer" rate, we'd put ourselves out of business by spending far too time on the big customers while not making enough revenue to cover the costs of serving the larger customers. If we're practical about it, the smaller customers just don't have budgets as large as the larger customers. If we want the smaller customers to buy in, we have to reduce the price to something that fits their budget.
Not really. Some people will, sure, but most people will assume they can't afford it (which, if they have to ask, are correct).
> The wast majority of businesses who don't publish a price are not serving enterprise clients.
Where are you getting this information? The reason to expend time and energy with salespeople doing personal demo calls is to get enterprise clients, otherwise it's a waste to do all of that for someone paying a 100 bucks a month.
> Where are you getting this information?
For every business big enough to serve enterprise, there are hundreds of small businesses who serve the general public. It's common that they don't list their prices.
Not really me wanting to be right, I gave you a few examples of people self selecting out of the target market while you haven't really given me any evidence for your statement, that's all I'm saying.
> It's common that they don't list their prices.
Could you provide an example? I usually only see those who are targeting enterprise to have wording about contacting sales. At the very most I'll see startups have pricing tiers and the last tier is called Enterprise and the button says contact sales.
All of those consumer-targwttimg businesses without exception had "contact sales to get a quote".
I was expecting to face a sleazy upsell pitch, but all of those I contacted had a simple fixed price list covering each unit size after you contacted sales. It was just a way to force the prospective customer to call up first, amd to avoid publishing their price list.
The time spent on calls was annoying because I was in a hurry while comparison shopping, but there wasn't any upsell pitch. There was a surprising amount of information given by the vendors on those calls which ruled out their facility from being useful, though. Things they should really have included in the FAQs on their websites. Eg "24x7 access" on the website banners meaning."sorry 24x7 is not offered at the unit in your town because it's in a town centre, access is 9 to 4:30 only" after you called, if you remembered to ask