It is hard to learn and takes quite some time to write compared to many other popular languages. For what benefit? Most languages are fast enough and the bugs I encounter is not bugs that Rust solves. I do web dev stuff, like I would assume most of us do, and the performance bottlenecks are pretty much never due to the language being too slow.
Granted, I understand completely why large companies that work on complex systems have a use case for Rust, the main issue I have with the community is that it tries to sell itself as a solution to everything when in reality the most likely scenario for most of us is that we would be more productive and successful in basically any other language.