I was tempted to feel bad for Hertz but then, on the flipside, what kind of deranged numbskull do you have to be to hire a bloody management consultancy[0] to build you a website and mobile app?

[0] Yes, yes, I know Accenture have developers and development teams, but look at their history with publicised software development projects: it's not exactly a road paved with glittering diamonds of crystallised glory. I'm not suggesting Accenture are irredeemably awful at everything they do but it's evidently the case that software development isn't really their oeuvre even though they do seem to do quite a lot of it.