Heard they have outstanding mountain bike trails and other good outdoor activity options.
There are some other good things happening here and there in that area, like Fayetteville getting rid of arbitrary, expensive, parking requirements: https://www.youtube.com/watch?v=vUhOFUQDLQk
Also Walmart was a major sponsor of the Cyclocross World Championships last year. https://www.cyclocrossfayettevillear2022.com/