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> They were running sponsorships using the Linode name on various media sites throughout last year, and I think even this year.

As recently as 2 days ago (the day before this was announced): https://youtu.be/b-WFetQjifc?t=51s

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Not unlikely the employees booking these ads weren't even aware of the rebranding at that time. Or weren't allowed to tell third parties and so pretended nothing would change.

There is always going to be a day they do it, and a next time when they don't. When it coincides with a press release, makes all the more sense.

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