Taking a small local car manufacturer and turning it into the one of the worlds biggest car makers, , overtaking all the US giants and creating the JIT process to revolutionise manufacturing is remarkable.
They sell 25% more cars than the Volkswagen group (second biggest car maker on the planet) which includes Volkswagen, SEAT, Skoda, Porsche, Bentley and Audi and 50% more than Stellantins (which includes Fiat, Citroen, Peaugeot, Jeep, Ram, Alfa Romeo, Chrysler, Opel and another 6 manufacturers).
It's just impressive how many cars Toyota sells.
Toyota and Lexus also generally turn buyers into recurrent customers as few brands on this planet do.
If "no one got fired for buying Intel", I think it's fair to say that "no one got it wrong by buying a Toyota/Lexus". I just can't think any car manufacturer that gives you as much as Toyota for the price you pay.
No. Volkswagen and Toyota are pretty even. They swap positions as the biggest car maker. Volkswagen became the biggest in 2017 but Toyota became the biggest again in 2021:
https://edition.cnn.com/2021/01/28/business/toyota-volkswage...